Want to know more about Paul Goode?

Paul's Biography

Throughout his career, Paul Goode of South Portland, Maine, has developed in-depth experience in sales and marketing for companies in a variety of industries.

He began his career as a service technician and project foreman at Ocean Air, Inc., having completed postsecondary studies in HVAC at Southern Maine Community College and the University of Southern Maine (USM). At Ocean Air, Paul Goode demonstrated high-level service and project management skills as well as a commitment to project quality.

Since that time, Paul Goode has gone on to positions of leadership at Thayer Corporation and subsequently at W.H. Demmons, Inc., of Portland. Serving as Vice President of Operations he significantly improved operational efficiency through the implementation of new software systems as well as optimized human resources management. He left this position in 2014 to establish his current company, Green Pastures 23 an online marketing firm, in South Portland.

He takes an active role in the South Portland community as a supporter of Barbara Bush Children's Hospital and Volunteers of America. An avid outdoorsman, he also enjoys mountain climbing, boating, fishing, and a variety of other hobbies in his free time.

Paul Goode: South Portland Maine SEO Expert

Search Engine Optimization & Marketing

Hi everyone, here at Green Pastures 23 Online Marketing, we love to help our fellow Maine businesses out by making sure they get found on the web. Here's what we think! 

SEO offers a visible and effective search presence which leads to a considerable increase of sales, profitability, and cost efficiency for our clients.

The SEO or search engine optimization techniques we use include Local Search, Organic Search, On-page SEO, Link Building, Keyword Research, Strategy and Activity Reporting.

Why is SEO Important

When your prospects search for your services online you MUST get found! Search Engine Optimization is a fundamental and ongoing process that ensures you site achieves and maintains high organic search engine ranking. Staying ahead of your competition in the organic search engine rankings is an ever changing endeavor. 

SEO has proven and is unchallenged to provide the best ROI in advertising. Unlike paid search advertisements, the prospects directed to your site from organic search results don't cost a penny. 

With that said, ranking higher than your competition it isn't free. All companies that rank organically on page one budget and invest in search engine optimization to keep their coveted spot.

Get your free SEO analysis now! Request a free quote today. 

Paul Goode: Make Your Landing Page Awesome!

Ingredients for an Awesome Landing Page

Check out this great read from @koqoo about the best things to include in your landing page: 

• Do some very basic quick research and find out:
• Who your potential customers are (profile) so that you can speak in their language
• What problems they have (pains) so that you can reassure them that you solve these
• What they want (dreams) so that you can promise it to them
• Make a promise with your headline to grab attention
• Use your subheadline to clarify the headline
• Use benefit-oriented call to action text to make people click
• State main benefits and how you plan to deliver them
• Explain benefits and features that provide them in-depth
• Finish with a second call to action

About Paul: 

An entrepreneur with more than 10 years of sales and marketing experience, Paul Goode directs Internet advertising operations at Green Pastures 23, based in South Portland, Maine. Among his various responsibilities as president, he guides the firm’s popular pay-per-click initiatives, which allow his customers to quickly direct online traffic to their sites and services. In addition, Paul Goode manages the SEO and email marketing services for the company’s clientele.

Prior to establishing Green Pastures 23, Mr. Goode held executive sales and management positions with W.H. Demmons, Inc., also located in South Portland and successful commercial sales and service with Thayer Corporation. Throughout his career, he has achieved a closure rate of 34 percent and has averaged $1.5 million in revenue per year.

Away from the office, Mr. Goode enjoys a number of outdoor activities, from fishing to mountain climbing. He also likes to watch football and baseball games, especially those of the New England Patriots and the Boston Red Sox. Active in his community, he avidly supports a number of organizations, including his local church, the Barbara Bush Children’s Hospital, and Volunteers of America.

Are you confused about #SEO?

SEO Fundamentals

SEO is not a simple accompaniment to online marketing it is the foundation. Following are a just a few key areas we focus on to supercharge your search engine optimization.

1. Keyword research, we research your market and competition to identify which keywords are being used to find services like yours.
2. Onsite review, our experts review your site to ensure you page titles and content incorporate these keywords.
3. Site structure, we will recommend site structure changes that improve usability and prospect conversions.
4. Site analytics, we will track and report valuable information about your site and its visitors.

Contact us to learn more about blogs, social media, back links, article syndication and more. 

About Paul Goode

An entrepreneur with more than 10 years of sales and marketing experience, Paul Goode directs Internet advertising operations at Green Pastures 23, based in South Portland, Maine. Among his various responsibilities as president, he guides the firm’s popular pay-per-click initiatives, which allow his customers to quickly direct online traffic to their sites and services. In addition, Paul Goode manages the SEO and email marketing services for the company’s clientele. Prior to establishing Green Pastures 23, Mr. Goode held executive sales and management positions with W.H. Demmons, Inc., also located in South Portland and successful commercial sales and service with Thayer Corporation. Throughout his career, he has achieved a closure rate of 34 percent and has averaged $1.5 million in revenue per year.

Away from the office, Mr. Goode enjoys a number of outdoor activities, from fishing to mountain climbing. He also likes to watch football and baseball games, especially those of the New England Patriots and the Boston Red Sox. Active in his community, he avidly supports a number of organizations, including his local church, the Barbara Bush Children’s Hospital, and Volunteers of America.

Get to know Paul Goode

Green Pastures 23 Online Marketing

President & Founder

HVAC professional turned marketing executive, Paul Goode established Green Pasture 23 Online Marketing in South Portland, Maine, in January 2014. Since establishing the firm, his email marketing and email retargeting service has proved very popular, and Paul Goode has made an excellent return on his investment. In addition to email marketing, the Maine-based firm offers reputation management services as well as search engine optimization and pay-per-click advertising. 

During his decade-long career in the heating, ventilating, and air conditioning industry, Paul Goode worked for several different companies, most recently serving as an executive with W.H. Demmons, Inc., of Portland, Maine. In 2008, he joined W.H. Demmons as a sales engineer, then earned promotions to service/operations manager and finally to vice president of operations. 

In his free time, Paul Goode enjoys many hobbies, including boating, mountain climbing, and running. He also likes to attend local plays and read books rather than watch television. He loves going to baseball games, especially minor league games. He supports the Barbara Bush Children’s Hospital and the Volunteers of America.