Paul Goode: Make Your Landing Page Awesome!

Ingredients for an Awesome Landing Page

Check out this great read from @koqoo about the best things to include in your landing page: 

• Do some very basic quick research and find out:
• Who your potential customers are (profile) so that you can speak in their language
• What problems they have (pains) so that you can reassure them that you solve these
• What they want (dreams) so that you can promise it to them
• Make a promise with your headline to grab attention
• Use your subheadline to clarify the headline
• Use benefit-oriented call to action text to make people click
• State main benefits and how you plan to deliver them
• Explain benefits and features that provide them in-depth
• Finish with a second call to action

About Paul: 

An entrepreneur with more than 10 years of sales and marketing experience, Paul Goode directs Internet advertising operations at Green Pastures 23, based in South Portland, Maine. Among his various responsibilities as president, he guides the firm’s popular pay-per-click initiatives, which allow his customers to quickly direct online traffic to their sites and services. In addition, Paul Goode manages the SEO and email marketing services for the company’s clientele.

Prior to establishing Green Pastures 23, Mr. Goode held executive sales and management positions with W.H. Demmons, Inc., also located in South Portland and successful commercial sales and service with Thayer Corporation. Throughout his career, he has achieved a closure rate of 34 percent and has averaged $1.5 million in revenue per year.

Away from the office, Mr. Goode enjoys a number of outdoor activities, from fishing to mountain climbing. He also likes to watch football and baseball games, especially those of the New England Patriots and the Boston Red Sox. Active in his community, he avidly supports a number of organizations, including his local church, the Barbara Bush Children’s Hospital, and Volunteers of America.

Get to know Paul Goode

Green Pastures 23 Online Marketing

President & Founder

HVAC professional turned marketing executive, Paul Goode established Green Pasture 23 Online Marketing in South Portland, Maine, in January 2014. Since establishing the firm, his email marketing and email retargeting service has proved very popular, and Paul Goode has made an excellent return on his investment. In addition to email marketing, the Maine-based firm offers reputation management services as well as search engine optimization and pay-per-click advertising. 

During his decade-long career in the heating, ventilating, and air conditioning industry, Paul Goode worked for several different companies, most recently serving as an executive with W.H. Demmons, Inc., of Portland, Maine. In 2008, he joined W.H. Demmons as a sales engineer, then earned promotions to service/operations manager and finally to vice president of operations. 

In his free time, Paul Goode enjoys many hobbies, including boating, mountain climbing, and running. He also likes to attend local plays and read books rather than watch television. He loves going to baseball games, especially minor league games. He supports the Barbara Bush Children’s Hospital and the Volunteers of America. 

Paul Goode: Maine Web Design & SEO

Maine Web Design

We take a customer driven team approach with our web development.  All of the sites we develop are mobile responsive, robust, secure and capture the essence of our clients company. Our Maine Web Design team works hand in hand with you to develop your website in a way not just to ensure that it ranks highly on search engines, but also to genuinely deliver the inspiration of your company and provide the best possible experience for your users. We use back and front-end techniques that deliver rapid and robust website development. We stand behind all of the services we provide and make sure you can find a voice to answer your questions.

About Paul Goode

An entrepreneur with more than 10 years of sales and marketing experience, Paul Goode directs Internet advertising operations at Green Pastures 23, based in South Portland, Maine. Among his various responsibilities as president, he guides the firm’s popular pay-per-click initiatives, which allow his customers to quickly direct online traffic to their sites and services. In addition, Paul Goode manages the SEO and email marketing services for the company’s clientele.

Prior to establishing Green Pastures 23, Mr. Goode held executive sales and management positions with W.H. Demmons, Inc., also located in South Portland and successful commercial sales and service with Thayer Corporation. Throughout his career, he has achieved a closure rate of 34 percent and has averaged $1.5 million in revenue per year.

Away from the office, Mr. Goode enjoys a number of outdoor activities, from fishing to mountain climbing. He also likes to watch football and baseball games, especially those of the New England Patriots and the Boston Red Sox. Active in his community, he avidly supports a number of organizations, including his local church, the Barbara Bush Children’s Hospital, and Volunteers of America.