Get to know Paul Goode

Wednesday, April 15, 2015

Get to know Paul Goode

Green Pastures 23 Online Marketing

President & Founder

HVAC professional turned marketing executive, Paul Goode established Green Pasture 23 Online Marketing in South Portland, Maine, in January 2014. Since establishing the firm, his email marketing and email retargeting service has proved very popular, and Paul Goode has made an excellent return on his investment. In addition to email marketing, the Maine-based firm offers reputation management services as well as search engine optimization and pay-per-click advertising.

During his decade-long career in the heating, ventilating, and air conditioning industry, Paul Goode worked for several different companies, most recently serving as an executive with W.H. Demmons, Inc., of Portland, Maine. In 2008, he joined W.H. Demmons as a sales engineer, then earned promotions to service/operations manager and finally to vice president of operations.

In his free time, Paul Goode enjoys many hobbies, including boating, mountain climbing, and running. He also likes to attend local plays and read books rather than watch television. He loves going to baseball games, especially minor league games. He supports the Barbara Bush Children’s Hospital and the Volunteers of America.

About Paul Goode

Paul Goode currently serves as president of GP PS23 Online Marketing in South Portland, Maine, which he founded in January 2014. The company provides online advertising, social media management, email marketing, and email retargeting services to clients based in Maine and elsewhere. Paul Goode specializes in online press releases, reputation management, and search engine optimization, as well as pay-per-click advertising.

Previously, Mr. Goode spent more than 11 years in the heating, ventilating, and air conditioning industry and demonstrated a commanding knowledge of the HVAC business and leadership. He most recently served as the vice president of operations with W.H. Demmons, Inc., in Portland, where he worked from 2008 to 2014. Paul Goode averaged $1.5 million in annual sales and maintained a 34 percent closing rate. He also introduced positive changes to the company, including a reconstruction of the operational hierarchy to maximize efficiency, and he helped boost company morale by recognizing outstanding achievements at company events.

Prior to joining W.H. Demmons, Paul Goode worked for the Thayer Corporation in Auburn, Maine, as a service sales representative. He averaged $500,000 in annual sales and maintained good working relationships with customers, the maintenance team, and emergency service personnel.

Wednesday, April 15, 2015